Once upon a time, Lego’s were a genderneutral toy. Now they are no longer, as exemplified by the fact that Scheels has a set of children’s winter coats, with the “boys” coats having a lego design, while the “girls” coats have a butterfly design; or the fact that Lego now has “girls” sets, that come in pink boxes and have pink bricks, and are designed to make girly things.
And it’s not just Lego. The visit to almost any children’s toy site asks, as the first question before you can see the products, whether you’re shopping for a girl or a boy, or at the very least sorts all its toys into a “boy” and a “girl” category; the categories are usually non-overlapping, too. Because boys and girls are just SO different that they wouldn’t ever play with each other’s toys, and just picking from a general selection of toys might result in buying a toy for the “wrong” gender? And ads are just as bad, as This video explains (And looky there, Sweden comes out as the most progressive country again :-p). I’m sure the banning of ads to kids is helpful, but until stores stop gendering their toy-sections, and adults stop buying such highly gendered toys for their kids, the stupid gender stereotypes will continue, and will give adults an excuse to perpetuate the stereotypes; after all, all little girls naturally like to be told they’re pretty, right? Can’t be that they’ve been socialized from birth into this, right?
***today’s post is almost entirely made up from the gender: children/youth tag as Sociological Images. I encourage everyone to go look through the rest of it, because it’s really a fascinating topic.***